Understanding the Barriers to Sustainability for Micro-Events

4GOOD has published its research on sustainability in the event sector, highlighting that sustainability is just not a priority for small-organisers. If we are aiming for a sustainable event sector, things need to change.

The 2024 report from 4GOOD delves into a critical issue within the events industry: the challenges that micro-organisations face in adopting sustainable practices. As sustainability becomes an essential topic among larger corporations, the small event organisers—ranging from grassroots groups to charities—find themselves struggling to keep pace with this growing demand.

To access the full report, get in touch at hello@weare4good.co.uk for a free copy.

The Reality of Micro-Events

With the definition of micro-organisations encompassing those with fewer than 10 employees and a turnover of less than £632,000, these small entities often operate on shoestring budgets, making the integration of sustainability seem like an insurmountable task. The 4GOOD research highlights that, while many attendees express a preference for sustainable events, the reality is that ticket sales and basic survival take precedence for these organisers.

The report shows that approximately 93% of attendees want sustainable events, indicating a significant market demand. However, micro-organisations often lack the resources, knowledge, and financial backing to meet these expectations. As a result, many small organisers prioritise immediate operational needs over long-term sustainability goals.

Identified Barriers to Sustainability

1. High Costs of Consultancy and Training: The current sustainability framework is primarily designed for large businesses, with consultancy services often being prohibitively expensive for micro-organisations. Many smaller event organisers find themselves overwhelmed by sustainability jargon and the high costs associated with training and resources.

2. Inaccessible Legislation and Accreditation: Sustainability legislation tends to focus on larger enterprises, leaving smaller organisations without clear guidelines. Additionally, the costs associated with accreditation can further alienate micro-organisations from sustainability discussions.

3. Contextual Barriers: The financial impacts of austerity, COVID-19, and the cost-of-living crisis have created significant hurdles for micro-organisations. With limited funding and resources, many are unable to prioritize sustainability.

4. Inconsistent Understanding and Approaches: There is a general consensus on the importance of sustainability, but practical applications vary significantly among micro-organisations. Many struggle to translate theoretical knowledge into actionable practices.

5. Neglect from Industry Leaders: The focus on large-scale sustainability initiatives often leaves smaller organisations feeling excluded and unsupported. This lack of engagement stifles innovation and prevents micro-organisations from thriving within the sustainability conversation.

A Call to Action

The report urges industry leaders to take immediate action to support micro-organisations in their sustainability efforts. Key recommendations include:

• Increasing Funding Opportunities: Creating more funding streams aimed at supporting sustainable practices can help micro-organisations thrive.

• Providing Affordable Resources: Access to low-cost tools and mentorship programs can help smaller organisations incrementally integrate sustainability into their operations.

• Celebrating Successes: Recognizing and promoting best practices within micro-organisations can help inspire others and foster a culture of sustainability across the sector.

• Ensuring Accessibility and Inclusivity: It’s vital to implement sustainability solutions that do not hinder the accessibility and inclusivity of events.

• Supporting Infrastructure Improvements: By enhancing sustainability in event infrastructure—such as venues and catering—micro-organisations will have a more solid foundation upon which to build their sustainability initiatives.

Conclusion

4GOOD's research underscores the urgent need for a more inclusive approach to sustainability in the events sector, especially for micro-organisations. By addressing these barriers and fostering collaboration across the industry, we can create an environment where sustainability is accessible to all, ensuring that small event organisers are not left behind as the industry evolves. Through collective efforts, we can work towards a future where every event can contribute positively to our planet and communities.

To learn more about how 4GOOD is advocating for these changes, or to get involved, please contact us at hello@weare4good.co.uk.